With over seven years of hands-on experience in the iGaming world, Vlad Matei stands out as a visionary. He co-founded Wishbone Games, a studio known for its smart design, innovative games and deep player insight.

A graduate of the University of South Wales, Vlad began his professional career as a software developer at Novomatic, one of the most respected names in the industry. He mastered his craft for two years and transitioned to Reel Kingdoms, where he served as technical director and further deepened his knowledge of online slot mechanics and, most importantly, studio leadership.

In 2021, alongside his longtime friend Olaf, he co-founded Wishbone Games. The studio headquarters is in Cardiff, UK. The team quickly carved a niche for itself in the competitive slots landscape by focusing on player retention, compliance and gameplay innovation. Vlad’s role is central to the studio’s success. He leads the charge in shaping the company’s technical direction and game design vision, ensuring each title delivers a memorable, engaging experience.

What sets Vlad apart is his capacity to balance creativity with structure. From brainstorming unique mechanics to guiding the visual identity of a game, he approaches every project with a blend of precision and imagination. On top of that, he is a strong advocate for testing, data analysis, and feedback loops.

Vlad understands what kind of thrill players are looking to find. He is also a fan of high volatility games. Under his guidance, titles like Kingfisher and Ammit have gained attention for their strong themes, crisp design and smart mechanics.

Vlad’s ability to remain focused in this forever-changing industry helped him push his boundaries and encouraged him to explore new technologies and game formats. With a clear vision, a great passion for game design, and a player-centric approach, Vlad Matei should be on your watchlist for the upcoming waves of iGaming innovations.