SlotsCalendar sat down with Michael Parfenov, Media Manager at Mascot Gaming who shared his insights into the company’s recent achievements, including their expansion into new markets and the increased frequency of game releases.
Glad you could join as for the interview. Could you start by introducing yourself, detailing your role at Mascot Gaming?
Great to be here! I’m Michael Parfenov, Media Manager at Mascot Gaming, where I play a pivotal role in shaping our media strategy, forming key partnerships, and expanding our media presence.
It seems that you have recently increased the number of releases up to 2-3 per month, how did you achieve it and what are your next goals?
Yes, we’ve indeed ramped up our game releases to every 2-3 months. During last year we significantly increased the number of employees, which allowed us to speed up on many levels. We are also focused on optimizing our workflow, which has allowed us to maintain high quality while increasing output.
Our next goals include exploring new themes and mechanics to keep our games fresh and exciting. We also aim to enhance player engagement through innovative features and personalized experiences. Additionally, we’re looking to expand our market presence by entering new regions and forming strategic partnerships.
What emerging technologies are you looking forward to integrating into your slot games? How do you envision these technologies enhancing the player’s experience?
It seems for us that implementing AI into slot games is still a good thing and has great potential. Even though now the things around it have slowed down and haven’t really had any improvements and gameplay and personalization for players. I think this field should be studied more and then it will definitely benefit the whole industry of iGaming.
What are your top three slot games at Mascot Gaming, and what unique features make them stand out in terms of player engagement and experience?
Our top three slot games are “Riot“, “Crash, Hamster, Crash” and “Book of Anksunamun“. When any of these games step up on a new market – we know that it will definitely be a hit. These slots have something in them that attracts players from all regions. We have a product tailored for any type of gambler whether it’s a crash game or a slot with our Risk & Buy feature which received its updated variation last year. All these features help players to have the most fun while gambling.
As you develop games, how do you ensure they capture player engagement uniquely? Can you discuss any specific game that was developed with market expansion in mind?
We focus on incorporating unique themes, engaging storylines, and innovative gameplay mechanics to capture player engagement. For example, “Yukon Fever” was developed with market expansion in mind, targeting regions with a high interest in adventure and treasure hunt themes. We conducted extensive market research to tailor the game’s features to the preferences of players in these regions.
Which game at Mascot Gaming has recorded the largest wins? What elements do you think contribute to its success among players?
From many of our slots “Bastet and Cats” has recorded the largest wins. Its success can be attributed to its low volatility and awesome “Rockways” mechanic, that has so much potential and gives players an opportunity to win big. Players are drawn to the potential for huge wins and the thrill of high-stakes gameplay.
In the context of high-stakes games, how does Mascot Gaming promote responsible gaming and player safety?
We urge everyone to view gambling strictly as a form of entertainment, not as a way to earn money. We believe that all players should be protected, both by the operator and the provider. On our website, there is a link to GambleAware where you can find valuable information and resources if you encounter gambling addiction problems. Ensuring a safe and responsible gaming environment is our top priority.
From your perspective, how do you predict whether a new game will be a hit? What key factors do you consider during its development?
Predicting a game’s success involves analyzing market trends, understanding player preferences, and incorporating innovative features. We consider factors such as theme appeal, gameplay mechanics, and reward structures. Comprehensive testing and player feedback during development also help us fine-tune the game to ensure it resonates with our audience. But you never know what slot might just hit the player’s heart, and we like this magic. We see it as a sign to make every game with the same amount of love and professionalism, that’s what really makes it enjoyable for players.
Looking ahead, what exciting new developments or major releases can players anticipate from Mascot Gaming?
In May we received Global Lab Certificates for such Latin American countries as Peru and Argentina.
We are well prepared for this expansion in LatAm. This careful planning has facilitated our expansion into various global markets, securing certifications for Spain, Colombia, Bulgaria, Malta, the UK, Latvia, and obtaining a Romanian license. Looking ahead, Mascot Gaming is setting its sights on further expansion, with Georgia next on the list for certification.
Margarita Malysheva, Head of Marketing at Mascot Gaming expresses her enthusiasm:
“We’re thrilled to bring our top-quality games to these dynamic markets, including our major hits ‘Riot’ and ‘Zeus the Thunderer’. Our focus is on delivering an unparalleled gaming experience to our players—exciting, entertaining, and safe.”
Players in Peru and Argentina, prepare yourselves: Mascot Gaming’s top-tier portfolio, featuring a diverse array of games, is ready to immerse you in a world of excitement and entertainment. Get ready to explore the best that Mascot Gaming has to offer!
Before we conclude, what message would you like to share with the supporters of Mascot Gaming?
We are incredibly grateful for the support and enthusiasm of our players. Your feedback and engagement drive us to create better and more exciting games. Stay tuned for more thrilling experiences and thank you for being part of the Mascot Gaming community.