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First of all, welcome to our SlotsCalendar Interview series!
We sat down with Johan Persson, CEO and Founder of Just For The Win Studios, to find out a little more about the Stockholm-based studio and games they’ve been developing.
Did you have any experience in the gambling industry before working for Just For The Win?
I have always been into gaming, and after working on a custom game for LeoVegas with Jay Sopp, it became evident there was an opportunity for us to start a studio. Five years later, we seem to be doing something right, and now have a fifty-strong team of talented people creating feature-rich titles with impeccable mechanics and over forty games released to date.
With so many game studios on the market, what do you think is the biggest differentiator for Just For The Win?
Just For The Win is founded and run by industry veterans with different expertise and experiences. We have different perspectives on how to solve the challenges we encounter when creating new games. We always have our ears towards the market to ensure we pick up on trends to fill gaps in our offering of high-quality video slots, and ensure we’re always improving our product output.
Our multiple in-house production teams streamline the production to the max, and we always listen to our customers’ needs. We want the casino operators to know that we always go the extra mile to create quality games with as much excitement as possible.
Can you please tell us which is the slot with the biggest wins from Just For The Win? We are sure our readers would like to give it a spin if they haven’t already.
One of our most anticipated releases this year, Western Gold 2, has a max win potential of 25,000x. It’s bigger, better and even more exciting than its predecessor, Western Gold. So bring your boots, gun and badge to embark on the adventure of a lifetime! Yeehaa!
What are your top 3 favourite slots from Just For The Win? Can you please tell us the reasons behind your choices?
Tricky question as all games bring up different feelings. But if I had to pick it would be:
Deco Diamonds. Released in early 2018 and our third game to market. This game turned out to be a real game-changer for us in many different ways. It also helped us through a challenging time and taught us about what makes a fun and exciting game.
Scarab Kingdom. An epic ancient Egypt theme and the game that won us “Game of the Year” at the prestigious Gaming Awards in London. It was our first state-based mechanic, and it brings plenty of action and the potential for substantial cash prizes into the mix.
Amazon Kingdom, the latest addition to our Kingdom series. We learned a lot when making Scarab Kingdom, and this time around we feel we have addressed the things we identified for improvement. Amazon Kingdom was released back in August and is already showing great potential.
What is the most important aspect of a slot from your perspective?
The symbiosis between math, dynamics and aesthetics. Perfecting this is the holy grail of any slot studio; it’s what makes the game fun and exciting to play.
Is there any way to predict if a slot is going to be a hit or not?
Sometimes you get that feeling that a game has a certain something that will make it stand out. But, when released it’s all in the hands of the players, and they can surprise you! We analyse every game in detail and work hard to apply our findings on our upcoming productions. Creating a slot takes time and effort, and we learn new things with every production. This is what makes the job engaging and rewarding.
What can you tell us all about your latest offering, Robin Hood’s Heroes?
I am excited about this game! The world’s most popular archer. We all wanted to be like Robin Hood growing up, right? Now you can team up with Robin, Lady Marian and Friar Tuck to plunder as much gold as possible from the notorious Sheriff of Nottingham. Arrows are flying high, while you traverse through gold chambers in a castle and go on knightly hunts for Wilds that split into multiple Wilds.
Can you also give us the low down on Diamond Sands?
Diamonds Sands, due to go live in November, celebrates the lavish lifestyle we all dream of. Sunny days, white beaches, Champagne and sparkling diamonds. Collect all the diamonds in Sunset Free Spins to reach extravagant win multiplier potential and re-trigger your Free Spins, or collect bonus tokens to trigger the Diamond Wheel for a chance of winning glamourous cash prizes.
What do you think about the expansion to other markets?
Every new market is an opportunity for us to learn something new. As a game studio, we must figure out what works and doesn’t simultaneously as we adapt our products to the market requirements. Challenging and fun!
Do you have any advice for those who would like to work in the gambling / e-gaming industry?
Yes! Try it if you get the chance! I started in this industry in 2011 and have not looked back once. I love the fast pace, the people and the different challenges we face daily.
If you weren’t in the gambling industry, what other industry would you want to work in?
That is a great question. I’ll tell you when I figure that one out!
Is there anything you would like to say to fans who support Just For The Win before we say goodbye?
Thanks for trying out our games, I hope you catch our upcoming releases. We have plenty more great content on the horizon so it’s worth keeping an eye on our socials and website to see what’s next!