Find Out More About KA Gaming’s Exceptional Slot-Creating Work Rate!

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Reporter: How was the show until now?

Interviewed: Very good show! Busy week! I mean, I’ve met a lot of existing customers, some new people. So that’s the first time that we’ve actually had a stand, as well, so it was good to have that perspective. So, yeah, very good!

R: Can you tell me a little bit more about your company?

I: We are KA Gaming. We got about just under 500 titles now, in terms of slots. We have little bit of a wide variety in product. So we’ve got our traditional slots library, but we got also got the biggest library in terms of fish shooting games, which are very popular within the Asian markets. Now we got a lot more interest coming, shall we say, to the rest of the world, so including LatAm (Latin America) and Asia. And a big focus this year is going to be on our crash games.

R: Can you tell me which one was the most popular game of 2022?

I: You know, quite a few good games came out last year and, I mean, we do bring out about 10 new games every month. King of Dragon was the best-performing game, you know, across all markets.

R: And which one do you think it’s going to be the most successful in 2023?

I: In 2023, as I said, it’s going to be a big focus on crash games, so we got a few which will be coming out this month and then another 10 to 15 by the end of the year. So, right now, there are two in the works, so I’d say keep out for a game called Bear Run, which is our take on the crash game, and it has been received very by people that have come by the stand this week and have had a look at it.

R: Do you prefer live games or slots?

I: I guess I’d have to say slots, you know, working for a slots company. I mean, I do believe that. I mean, if you have a look at, say, what the player wants in terms of slots games, it really is the one product in the casino offering where you can kind of instantly change a player’s life. So yeah, slots!

R: What is the first slot that you’ve created?

I: So, the first slot that the company created, which was a long time before I joined the company, is a game called 777 Vegas, which has a little bit of a Vegas feel to the game.

R: What’s the creative process behind the slots? Because you have a lot of them. And how do you come up with new ideas?

I: So, what really is fantastic about this company is that everyone is able to come up with new ideas, so it’s not just the people that you think are traditionally behind the creation of the games. So, people within the marketing team, within the sales team, HR, if you have a thought about a game, we’ve got the ability to go with it and get it published. So, in a way, it kind of makes us all producers as well. We’ve got a proper global viewpoint; I mean, we’re kind of from all over the world. So, yeah, there’s a lot of good creative ideas coming from everyone within the company.

R: That’s great to hear because there are more minds to it!

I: Exactly, yeah!

R: Can people cheat the slots?

I: I mean, it’s just a simple word, in my opinion: no! They’re designed not to be cheated.

R: There are a lot of urban legends about it so I just wanted to make sure they’re not true!

I: I mean, that’s actually people looking from the outside of the industry, but the games are created pretty much, so there’s no way that the games would not be cheated or manipulated. I think certain people would put themselves as being more skilled, but there’s no skill or no cheater is able to do that as well.

R: You have a specific type of customer; what would he look like?

I: Or she! I don’t think there is necessarily a specific player that we have in mind because we have a lot of games that adopt different themes, so we believe that we cater for everybody. I think that nowadays, you’re looking at somebody who’s on the go, we want to be able to create engaging content for people to be happy to play, say, when commuting, to be able to come into the game, do a few spins, go off and then come back and keep doing that process.

R: Why a customer would choose your company?

I: So you mean from a provider’s perspective? I mean, I think there are many reasons why, I think in terms of content, we got a lot of content. We bring out 6 new games every 2 weeks, and believe me, that is possible! The way that our games are created, we don’t have issues with customer support; everything works very smoothly. So I think that’s another big reason why people get into our games; there are never any difficult issues with it.

R: Is there a recipe for success for slots?

I: You mean in terms of creation?

R: In terms of theme, of volatility, or the RTP or anything.

I: I mean, before you’ve created a slot, I’ll be honest, I don’t think anyone can say that they know that they’re going to be creating a game that is going to be a success. I mean, that why we do create a lot of content and something is going to be a success. I think you’re looking to see what the good features are in a slot, so you’ve got a different bonus or free spins and make sure that the games are engaging for people to be coming back. So we always come up with new ideas. Obviously, you got themes like megaways, we got a few things that are coming out in 2023 as well which we believe will be a success.

R: What’s the biggest win you’ve seen so far?

I: So, in terms of the biggest win, I think it’s just hard to pinpoint a specific win. But, like I said, why slots or live games, over the years there have been many occasions where there have been many big wins in slots, like 10, 15, 19 million pound wins over just a 25p stake. There’s plenty of big wins.

R: Did the recession affect the industry?

I: From my point of view, it didn’t, and I think that’s something that’s been good about our industry. If you say the recession, or even covid, or these big disasters that have come in, the gambling industry hasn’t been affected because there’s always that core group of people, of customers, so I think we’re lucky to be in that industry.

R: It’s immortal!

R: And my last question for you: I want to know your personal favourite slot!

I: So, again, I don’t necessarily have one specific favourite slot. In my own opinion, I like games which have a theme. So I used to work at Pragmatic, and one of their games is John Hunter. So he has a wide range of games, so I think it’s a good hook because it has one game, and you’re always interested to see when the next one is going to come out. So, yeah.

R: Thank you so much for your time!

I: Thank you very much!

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