Redefining The Video Poker Experience With Flip Five Gaming

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Welcome to another special SlotsCalendar interview. This time, we have Flip Five Gaming, a rising star in the video poker industry. This studio aims to redefine the player experience with its innovative takes on game design and UX.

Many poker enthusiasts around the world are switching to their games and looking for quality and modern video poker experience. Learn about their journey, unique approach, and plans for the future!

Tell us more about yourself and how you ended up in the gaming sector?

My journey in iGaming started 23 years ago when I joined an operator as an Online Marketing Manager. From there, I progressed from this player-facing position to product creation, ultimately becoming Studio Director.

Flip Five Gaming is a new studio, what are your USPs and your vision?

Our vision is to be the video poker provider of choice for players and operators across the globe. Our USPs are multifaceted. Our versatile single game client offers multiple gameplay options which allows players to seamlessly switch between single, four, ten, and fifty-hand modes.

In addition to this, we have ultra-fast loading times, and a fully optimised portrait-first design to ensure a smooth experience for players. The enhanced desktop version of our games also features a comprehensive console and session-specific statistics tracking for players.

You create video poker titles, how easy is it to innovate in this space and take play to the next level?

Given the classic nature of video poker in the industry, innovation requires more thought, and a fresh approach compared to innovating in the slot game space. The key is to create something new and unique but retain the classic elements that have proven to be popular with players.

Striking this balance ensures this novel approach appeals to players, while still providing them with a level of comfort through familiar content elements.

You have recently launched 13 new poker titles, what made you settle on this number?

We aim to be extremely competitive in the market, so we have made sure to offer a wide variety of video poker options to cater to all kinds of players. Each game variant has different combinations that pay out differently according to the math rules for each title. Video poker has a strategic element to it, whereby players can leverage an optimal strategy to improve the chance of a greater expected return.

Statistically, the player can compute the expected values for each game’s specific math models to capitalise on the high Return to Player (RTP) percentage that video poker offers relative to slot games. With 13 variations, there is something for everyone!

What excites you about the future of video poker in the gaming sector?

Given the skill-based nature of video poker, it is exciting to gauge player appetite for strategic gameplay against the pure random nature of results which is seen in slot games.

It’s easy to understand, so it caters for anyone looking to enjoy a casino game. The variations in game titles present unique payout structures, keeping gameplay fresh and exciting, and due to the lower house edge, players are presented with games that tend to pay out more than slots do on average, over time.

Which title is your personal favourite in your offering and why?

Jacks or Better – Power Poker. This game has a strategy that is easy to master in order to benefit from an optimal return, and with its low volatility, payouts are frequent. When I’m feeling more adventurous to play a complex strategy, I opt for Double Double Bonus – Power Poker.

What can we expect from Flip Five Gaming for the remainder of 2024 and beyond?

We’ll be posting more on our online pages. Watch this space!

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