Craig Asling

Craig Asling

Products

Craig Asling is an iGaming executive whose role, expertise, and mastery revolve around game design. His background includes over 12 years of experience that has culminated in his current role as Director of Games at Booming Games.

Craig’s career has gotten to a point where his mastery of game design, mechanics, and math modelling is top-notch. Such an ensemble of abilities is what allows him to be a natural in art direction and production in slot production, including strategy and roadmapping.

The genesis of Craig Asling starts with his BA in General Business from Anglia Ruskin University, learning the fundamentals of a commercially viable operation. He entered the job market in 2008 as a QA software and compliance technician and, consequently, QA project lead for TT Games.

His break in management continues for LiveWire Mobile, where he spent almost 2 years as a game product manager. He had a similar role for InspirationWorks UK, which was his last stop before his major entry into the iGaming business.

Initially, Craig joined iSoftBet as an HTML5 Games Project Manager. After 3 years in this position, he became the full Games Producer for another 4 years. His next move was to join ESA Gaming as Head of Game Production.

Craig moved on quite fast, taking a great opportunity at IGT PlayDigital, where he took on roles such as Creative Director, Head of Games Innovation, and Head of Creative. His position at Booming Games is where he currently leads game production.

This history proves nothing less than Craig’s ability to continuously consolidate and direct game creation operations at big names around the industry. His leadership and abilities are the real deal, and SlotsCalendar is happy to have him as a contributor!

Area of Expertise:
Game Design, Game Mechanics, Math Modelling, Creative/Art direction, Production, Product Roadmapping and Strategy
Gambling Experience:
+12
Studies:
UI element UI element UI element UI element

Preferred Slot Games

96%
iSoftBet
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X