With a truthful foundation in design, storytelling and user experience, Daniel King has carved out a distinctive path in the iGaming industry as Game Producer at Evoplay. He was guided by passion for triggering emotions through gameplay, which led him into accepting roles in creative direction and user experience before anchoring his talents in game production.
He is now playing a central role in transforming slot concepts into market-ready titles. He leads a multidisciplinary team of artists, designers, and experts in the field, ensuring each game shines thanks to a flawless user journey. His approach finds its grounds in player psychology, and he makes important decisions, always using one question as guidance: “What emotional journey does a feature deliver?”
From our exclusive interview with Daniel, we found out that he finds joy in reimagining familiar mechanics like Hold & Win or Bonus Buy. He does not aim to reinvent the wheel, but Daniel can definitely make your ride more memorable. As part of his strategy, layering features, building progression systems and using his expertise in visual storytelling leads to elevated gameplay Evoplay is already known for.
With this player-centric design and approach, combined with his creative process of blending user experiences with state-of-the-art tech, Daniel focuses a good part of his energy on personalization. We can only say this: Expect the next generation of Evoplay games to blow your mind.