Christine Keshishyan

Christine Keshishyan is the Head of Business Development at ABXplay and someone who has showcased that agility and a holistic understanding of iGaming can be among the strongest levers of success in this field. Her experience of over 8 years in the industry is proof.

For Christine, it starts with her educational background. Her five years of studying at the Russian-Armenian University in Yerevan, Armenia, yielded a Master’s Degree from the Institute of Economics and Business, preparing her with the right set of theoretical tools for what was to lie ahead.

Her initial working experiences were not in the iGaming world. She began in 2014, about a year after graduating from university, as the Deputy General Manager at Prime Production (previously One Production) LLC, a company specializing in event organizing in Armenia, having a hands-on approach to all kinds of processes.

She worked with them until 2019 while also having a parallel role as a B2B Sales Manager at AYO Card, a cashback project which turned into a really valuable experience for her.

Christine’s first taste in the iGaming sector started in January 2018, when she took a role as Marketing and Communication Specialist at Gamble Beast. She quickly rose through the ranks, becoming Business Development Executive in June of that year, and then another promotion followed when she took charge of the Account Management Department.

An almost year-long intermission followed when Christine joined the Equiti Group in October 2019, also working in the Account Management Department, getting to understand the brokerage sector.

Her time away from iGaming was not to last too long. She got the opportunity to join ABXplay in 2020, and she has been with them ever since, being the Head of Business Development and in charge of a studio that has turned balance into its main identity marker. Now, Christine Keshishyan makes sure that the business development strategy is a course that everyone is on board with, and her role as SlotsCalendar contributor is yet another way for her to prove her talent and abilities.