Lauren Herbst, game owner at PearFiction is using her ten years of experience in the iGaming landscape to prove what a true leader, with bold creative initiatives, can deliver when marching with an army of talented developers. PearFiction titles use playful mechanics and rich visuals as signature, and with a rich mix of project management, design expertise and creative vision, Lauren is ready to take this studio straight into the spotlight.

Originally from South Africa and now calling Montreal home, Lauren began her journey in the gaming industry in 2015, focusing first on project management before making the transition to become the guiding hand of an entire design team.

She has an eye for detail and passion for seeing creative projects through to completion naturally led her to the role of game owner—an opportunity that perfectly fused her administrative strengths with her love for the art of creating slot games. Her skills are instrumental in driving the studio`s distinctive approach. Known for 3 Lucky Gators, Squealin’ Riches, Blazing Mammoth XL and Treasures of Kilauea 2, Lauren Herbst is constantly looking for ideas and concepts that strike.

We can either talk about enhancing signature mechanics like LockNWin™ or developing entirely new gameplay innovations; Lauren`s leadership will always end up shaping experiences that feel fresh yet familiar to players around the world. She impresses with technical execution and business strategy and thrives in collaborative environments, working closely with operators like William Hill and many other giants in the industry.

Looking ahead, we cannot wait to see fresh releases like Betberian Bounty™ thrive and witness how Lauren Herbst continues to launch fan-favorite series pushing creative boundaries while delivering memorable, player-centric games.