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3 Oaks Gaming is a popular gambling provider that was established in 2021, which has grown their brand recognition by having high-quality slots that are known globally.
With an extensive background in the iGaming industry, Iulian Nedelcu shares his experience with the Romanian market, especially the best ways in which he managed to promote certain titles.
The future looks bright for Iulian Nedelcu’s journey with 3 Oaks Gaming in Romania because he is committed to innovation and new strategies. These include new slot mechanics, CRM-driven promotions, and optimizing the games with a focus on player preferences.
Can you introduce yourself and share a bit about your background in the iGaming industry?
I have a strong background in the iGaming industry both in the landbased and online sectors. I’m experienced in multiple areas including game development, operations, and player engagement. I’ve worked with leading platforms to enhance user experiences, optimise retention strategies, and ensure compliance with industry standards. My passion lies in leveraging innovation and data-driven insights to create engaging and responsible gaming solutions.
What inspired you to join 3 Oaks Gaming, and what has been the most exciting aspect of working in the Romanian market?
I was drawn to 3 Oaks Gaming because of its commitment to delivering high-quality, engaging content and its rapid growth in the iGaming industry. The company’s vision for innovation and expansion aligned perfectly with my passion for creating outstanding gaming experiences.
The Romanian market has been particularly exciting due to its dynamic growth and strong player engagement. It’s a market full of potential, and being part of its evolution while building strong partnerships in the region has been incredibly rewarding.
Given that Romania is a key market for 3 Oaks Gaming, what unique trends or challenges have you observed in this region?
Romania is a dynamic and rapidly growing market with a strong appetite for high-quality gaming content. One key trend we’ve observed is the increasing demand for innovative mechanics and localised experiences that cater to player preferences.
At the same time, the market presents challenges such as evolving regulations and strong competition. However, these challenges also create opportunities to refine our approach, strengthen partnerships, and deliver content that truly resonates with Romanian players.
How do you approach building and maintaining strong relationships with local casino operators?
Building and maintaining strong relationships with local casino operators is all about trust, collaboration, and delivering real value. We focus on understanding their needs, providing tailored gaming solutions, and ensuring seamless integration of our content.
Regular communication, transparency, and a commitment to long-term success are key. By staying flexible and proactive, we create partnerships that drive growth and enhance the player experience.
What factors influence your decision when selecting which titles to promote in the Romanian market, and how do local player preferences shape these choices?
When selecting which titles to promote in the Romanian market, we focus on a combination of player preferences, performance data, and market trends. Romanian players enjoy engaging mechanics, high-quality graphics, and innovative features, so we prioritise games that deliver immersive and rewarding experiences.
We also analyse player feedback and gaming habits to fine-tune our offering, ensuring we provide content that resonates with local audiences. By staying adaptable and data-driven, we can continuously optimise our portfolio to meet market demands.
Can you share an example of a successful CRM-driven campaign or bonus promotion that has significantly boosted player engagement in Romania?
One successful CRM-driven campaign in Romania was a personalised free spins promotion tailored to player preferences. By leveraging data insights, we segmented players based on their favorite game types and engagement levels, ensuring the right offers reached the right audience.
The result? Increased player retention, higher game activity, and a noticeable boost in engagement. Personalized bonuses and well-timed promotions have proven to be highly effective in keeping players excited and engaged.
How do you measure the success of a new game launch or promotional campaign in this market? Which key performance indicators do you focus on?
We measure the success of a new game launch or promotional campaign by analysing key performance indicators (KPIs) that reflect player engagement and business impact. Some of the most important metrics include game rounds played, average session length, player retention rates, and revenue growth.
For promotional campaigns, we also track participation rates, conversion rates, and the uplift in active players. By continuously monitoring these KPIs, we can fine-tune our strategies to ensure our games and promotions resonate with the Romanian market.
Have you noticed any regional differences in player behaviour regarding bonuses, and how do you tailor your strategies accordingly?
Yes, we’ve noticed that player behavior towards bonuses can vary by region. In Romania, for example, players tend to favor free spins and engaging in-game features over traditional deposit bonuses. They appreciate promotions that offer real value and enhance their gameplay experience.
To tailor our strategies, we focus on localized offers, personalised rewards, and data-driven segmentation. By understanding player preferences and adjusting our approach, we ensure that our promotions drive engagement while delivering a rewarding experience for players.
With evolving regulations and market dynamics in Romania, how do you ensure that 3 Oaks Gaming’s offerings remain both compliant and appealing to operators and players?
We stay ahead of evolving regulations in Romania by maintaining a proactive approach to compliance and closely monitoring industry developments. Our team works closely with regulatory bodies and partners to ensure our games meet all legal requirements while maintaining a seamless player experience.
At the same time, we focus on delivering high-quality, innovative content that keeps both operators and players engaged. By balancing compliance with creativity, we ensure our offerings remain both secure and exciting in this dynamic market.
Looking ahead, what do you see as the biggest opportunities for 3 Oaks Gaming in the Romanian market, and how do you plan to capitalize on them?
The Romanian market presents exciting opportunities for growth, especially with the increasing demand for high-quality, innovative gaming content. One of the biggest opportunities for 3 Oaks Gaming is expanding our presence by delivering localised games that resonate with players and building stronger partnerships with operators.
We plan to capitalise on this by continuously enhancing our portfolio with engaging mechanics, optimising our promotional strategies, and leveraging data-driven insights to refine player experiences. By staying agile and committed to innovation, we aim to strengthen our position in Romania and drive long-term success.
What major innovations or trends do you believe will shape the future of the iGaming landscape in Romania, and how is your team preparing for these changes?
The iGaming landscape in Romania is evolving rapidly, with major trends like gamification, personalised player experiences, and the rise of mobile gaming shaping the future. Players are looking for more interactive and immersive content, while operators seek smarter engagement tools.
At 3 Oaks Gaming, we’re preparing for these changes by investing in innovative game mechanics, enhancing our CRM-driven promotions, and optimizing our games for mobile-first experiences. By staying ahead of trends and adapting to player preferences, we aim to keep delivering top-quality content that drives engagement and growth.
Finally, what message would you like to share with Romanian operators and players about 3 Oaks Gaming’s commitment to quality, innovation, and localized support?
We are fully committed to delivering high-quality, innovative, and engaging gaming experiences tailored to the Romanian market. We understand the importance of localised content and dedicated support, ensuring that both operators and players receive the best possible experience.
Our goal is to continue providing exciting games, seamless integrations, and strong partnerships that drive success. We look forward to growing together and shaping the future of iGaming in Romania!
This interview was authored by Alvin Harrell, with special thanks to Iulian Nedelcu for his invaluable contribution to the creation of this piece.
