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If TaDa Gaming surprised you as they did with us, you probably felt like spinning the reels of a classic slot cannot be the thing anymore. Well, here is the interview you have been waiting for. Dahung Chen answered our questions, and we acknowledged one more time what TaDa Gaming is up to. We sat down and talked about Fortune Zombie, Mega Fishing and how these games are redefining the casino experience.
With their arcade-style visuals, multiplayer features, and strategic elements, their work is not just a trend but a completely new movement aiming to change the trajectory of the iGaming industry. Here is your small dose of Dahung Chen‘s philosophy.
How would you explain fishing-shooting games to someone completely new to this category?
Think of it as one of the most exciting discoveries a player could make this year! Fishing-shooting games, also called fish shooting or fish table games in the U.S. and Yu Ji in many parts of Asia, are a fresh and interactive take on casino entertainment.
If you are used to the classic slot games with reels and spins, Mega Fishing or Fortune Zombie by TaDa Gaming will definitely feel familiar but completely new at the same time. Players get to enjoy their old favorites and play with unique creatures, boss monsters, and swimming fish, but with a twist. You will have to shoot them in order to score some winnings!
The better you aim, the more you will be able to enjoy a whole new experience. Each sea creature will reward you according to its difficulty level. All you have to do is decide which creature to shoot and do your best not to miss any shots. When a creature is defeated, you will then be able to collect your multiplied wager. We have added tutorials and demo versions to each of our games. We have no doubt that you will learn the basics in no time.
With visuals closer to video games and gameplay that rewards quick thinking and reflexes, fishing-shooting titles give players control, challenge, and a seriously fun experience.
Do these games share similarities with slots, and how are they different?
They definitely share some familiar elements with slots, like autoplay options, jackpots, multipliers, and bonus features, but at their core, they are a whole new gaming experience.
The first major difference is visual. There are no spinning reels or paylines. The game fills the screen like an arcade shooter, with targets moving across the background in real-time. Players must manually aim and fire to land wins.
Instead of pressing the “spin” button, you are choosing weapons, adjusting bet amounts, and selecting targets, all of which make every moment feel active and strategic. Some games even include different playrooms or modes, letting players switch up risk levels and rewards.
You will need to rethink your whole strategy and approach the gameplay from a more tactical standpoint. What you should take into account regarding these fishing-shooting games is that you can always join a squad and take the experience to a multiplayer level. This way, you may start a collaborative adventure and see how the other players prefer to play, which is completely different from how players would approach slots.
Why do players find these games so captivating, and what elements help them improve their skills over time?
I believe that the combination of nostalgia and slot familiarity is what convinces the casual player to keep placing bets. Overall, the fishing-shooting game looks like a classic online casino game with a familiar slot screen, but it is also like a crowded, action-packed arcade game. This combination gives our audience the impression that they are still with their feet on the ground, playing at a classic casino game, but with the thrill of experiencing a whole new engaging experience.
At the same time, with the help of our intuitive knowledge center, players can get all the information they need to improve their strategy and approach on how to better shoot fish and calculate their wagers. For your own information, using bombs efficiently is something you will have to master fast in this game, so take advantage of our resources!
Players must develop real strategies, choosing whether to go after high-risk targets or aim for more consistent, lower-value wins. Many games also include power-ups or bonus weapons that, when used correctly, can significantly boost outcomes. This layer of depth means the more players engage, the more skilled and strategic they become, making each session feel more personal and rewarding.
How does playing with others enhance the experience?
The competitive edge in fishing-shooting games is huge. Whether playing with friends or being matched with others online, multiplayer mode brings a whole new level of energy to your screen.
What is great is that each player’s wins remain separate, so it is all about personal performance. Still, the shared space creates a fun, social environment, more like an arcade than a solitary slot session.
Multiplayer also increases retention and time spent in-game, as players are more likely to stick around for another round when they are having fun with others. It is that real-time, human interaction that keeps people coming back.
Which player groups enjoy these games most?
Slot fans are often the first to cross over because the betting mechanics feel familiar. One bullet equals one bet, just like one spin equals one wager. But the skill elements give them something extra to master. Casual players love them too. The games are easy to pick up, do not require long-term commitment, and offer immediate rewards, making them perfect for quick sessions.
Younger audiences, especially those raised on console and mobile gaming find the arcade-style visuals and gameplay very appealing. It feels familiar, but with the added thrill of real-money potential. Overall, these games appeal across the board. Whether you are into fast-paced action, strategy, or just looking for something different, fishing-shooting games deliver.
What benefits do these games bring to casino operators?
For operators, these games are a goldmine of engagement. IN a market flooded with slot titles, fishing-shooting games offer something new and visually stunning. They help brands stand out, retain users, and attract new audiences.
We have seen consistent performance metrics showcasing longer session times, higher bets per round, and increased player return rates. Popular titles like Bombing Fishing or Jackpot Fishing often see players coming back again and again. Because the action is more rapid-fire than traditional slots, players place more bets in shorter time frames. This naturally leads to higher revenue potential. These games do not cannibalize slot play, they complement it by expanding screen time and drawing in new demographics.
The games will most likely put you to work and require a lot of implication in terms of commands, settings and aiming skills. You have plenty of betting options, an infinite number of strategies you can apply and overall an action-packed game in each session you launch.
Data also shows a boost in sign-ups and daily active users when operators add fishing-shooting games to their portfolios. On average, casinos can expect at least a 10% increase in DAUs (Daily Active Users), which is significant when it comes to growing their user base and brand loyalty.
This interview was authored by Andrei Stoica, with special thanks to Dahung Chen for his invaluable contribution to the creation of this piece.
