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At SlotsCalendar, we do more than just recognize ambition: we showcase it as meritoriously as we can through our editorial efforts. We take it upon ourselves to spotlight the achievements of the best names in this industry and spread the word about their fantastic breakthroughs.
TaDa Gaming has been the subject of our admiration for many reasons. Their prowess in creating titles of all sorts, including their signature fish-shooting games, is a known quantity for us and our audience.
However, their data-focused ability to expand in their commercial and game development activities is a true testament to their structural soundness. It’s easy to fall into a loop of leveraging gimmicks and reshuffled assets, hoping that something sticks. True mastery of the dynamics of iGaming is where the real upside comes from.
In this article, we will highlight how TaDa Gaming can boast yet another breakthrough: its ascension in the American market! This top-level game producer has made incredible strides to establish itself in the US states where its product is legal and accessible. We will track the main reasons behind this successful process with each paragraph!
Why TaDa Gaming Has Focused on The American Market
In fairness, every software developer, manufacturer, or service provider hopes to captivate the American market in some way. It’s the largest economy in the world, and its citizens have the financial means to consume products and services that they deem worthy of their dollar.
In the case of online gambling, the situation is even more interesting. While Americans are no strangers to casino gambling, it’s only recent that they’ve started to have access to this activity in a completely online format.
Even now, only a small number of states have legalized and regulated online casino gaming, including New Jersey (where the breakthrough came from), Michigan, Pennsylvania, West Virginia, Delaware, Connecticut, and Rhode Island. This is a relatively small number of states compared to the tens of them that have adopted digital sports betting.
However, increased liberalization, both in legislation and public perception, has opened the door to discussions that will bring new opportunities.
By having an existing and established product in this market, TaDa Gaming hoped to capture the attention of American players and become a household name with a known presence. With the right partnerships and business development process, it seems that they’ve succeeded so far.
Homework and Foresight
TaDa Gaming understands the need to investigate the specifics of a market like the US. In this spirit, their emphasis began with research that they commissioned to understand where their priorities need to lie.
The company did so in an effort to reinforce what it calls Glocalization. It’s a portmanteau of Global Core Mechanics and Localized Content. This methodology leverages proper data usage to generate adequate insights into local cultures, using this information for feedback and process refinement.
The results speak for themselves. The applicability of this strategy has brought about the undeniable success of Fortune Zombie. This should come as no surprise, especially given that our article on the success of fish-shooting games in the US has already covered this subject and identified several TaDa Gaming creations that do well in this market.
Moreover, the producer has benefited from a consistent and masterful level of signature design. In a piece about TaDa Gaming’s captivating design strategy, we identified narrative cues, technological precision, and difficulty upscaling as the main vectors of success.
As such, this combination of proprietary design elements, coupled with research meant to bring out identifiable cultural cues that work well in games, showcases clear intentionality.
Partnerships and Clarified Directions
An industry-leading game producer can impose itself on the market in various ways, but two major methods are outright crucial: having the right portfolio of titles and striking partnerships with the right operators that have a proper grasp on that specific market, especially when it’s regional.
The aforementioned research that TaDa Gaming has done in the US has yielded success with games like the previously mentioned Fortune Zombie. However, this type of swift success has brought about partnership opportunities.
The producer already partners with immense names from the operator pool, such as BetRivers, Caesars, FanDuel, and DraftKings.
While their initial product stemmed from fantasy and sports betting, their big investments in casino gaming prove that there is clear support for this medium of gambling, especially when catalogues from the likes of TaDa Gaming bring such exciting opportunities for growth.
The producer continues to score successful partnerships. The latest as of this article is their deal to partner with SlotMatrix—the B2B aggregating platform by iGaming giants EveryMatrix. By proxy, this means that some of TaDa Gaming’s slots have entered the Michigan and Pennsylvania markets through BetMGM.
Moreover, the Canadian field appears to be within reach, as the producer recently applied for an AGCO license in the province of Ontario.
How TriLuck™ Proved Essential for Identifiable Success
This top producer does very well with slots as well, including in America. We’ve already touched on how TaDa Gaming’s slot storytelling attracts US players, cluing you into how narrative design and proper thematic focus have done so well as strategic points.
The leverage of data usage has kept things particularly forward-thinking for TaDa Gaming. Building on previous statements, we ought to say that the producer’s partnership with BetMGM will bring the TriLuck™ series to the operator’s digital collection.
This is one of the most interesting strategy points that we’ve identified.
Per the data collected by TaDa Gaming, US players have shown a preference toward medium-high volatility and the triple pots feature, as this mechanism was present in 100% of the Top 10 Games in the US.
Identifying this reality through data, TaDa used research findings and rebranded several of its games in a refreshed fashion to US players. We’re talking about:
3 Rich Piggies, previously known as 3 Lucky Piggy
3 Coin Treasures, the only game whose testing data indicated positive branding results.
The ensuing success showcases exactly where this strategy led for TriLuck™ titles with 3 pots: a 23% improvement in the retention rates and a 10% enhancement in the player base, according to the latest quarterly data.
Conclusion: Giving The Audience What They Want!
When talking to him in our exclusive interview with TaDa Gaming’s Dahung Chen, the producer’s Head of Product Management identified nostalgia, familiarity, and the arcade feel of fish-shooting games as a reason why they’re so wildly successful.
Other ideas come into play in the American context. TaDa has used the strength and clarity of its category-based difficulty ladder in its fish-shooting games (which we explain in our fish-shooting tips and tricks article). It also used the visible Americana aesthetic in games like Fortune Zombie, which are deliberate choices meant to provide even more familiarity.
Overall, we can say that the current upside of TaDa Gaming’s US market ascension is all about identifying what the audience feels good with, what they prefer, and seeing how future installments can captivate their interests.
We will continue to pay close attention to this excellent producer’s ascension in the North American iGaming space!
