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Tell us a bit about yourself. Who are you, and what is your role at Amigo Gaming? How did your journey in the iGaming industry begin?
I am Marga Fernandez, the Business Development Director at Amigo Gaming. I have over a decade of experience in the gaming industry, having held various roles both as an operator and a provider, which gives me a broad vision of the gaming market. My journey began in 2011, when I was hired to assist in obtaining Curacao and Spain licenses. I had no experience in the industry whatsoever. Back then, online gaming was far less regulated than it is today, and what was initially a one-month commitment has since evolved into a profound and enduring passion.
Can you describe Amigo Gaming’s approach to game development, particularly how you decide on themes, mechanics, and math models?
At Amigo Gaming, our game development methodology begins with dynamic brainstorming sessions, fostering a collaborative environment to draw inspiration from various sources. As we progress through the development cycle, our primary focus lies on actively seeking and incorporating player feedback. Extensive play-testing becomes an integral part of our process, allowing us to refine and enhance our games. Our main goal is to craft visually stunning and captivating slot games that not only resonate with players but also deliver a truly immersive and unforgettable gaming experience.
Are there any emerging technologies you’re excited to integrate into future games? How might these technologies transform the player experience?
We are actively looking to integrate new and innovative technologies into our games. Looking to the future, we’re excited about the potential of emerging technologies such as AI-driven personalised user experiences, real-time streaming, virtual reality, 5G mobile gaming, and immersive social interaction features that can transform the gaming experience. These transformative technologies hold the promise of making the gaming experience more seamless, interactive, and personalised.
From a development perspective, how does Amigo Gaming stay ahead of trends and player preferences in slot gaming?
“Staying ahead of trends and understanding player preferences involves a comprehensive and dynamic approach. Research and player feedback play a pivotal role in our development process. By closely tracking these dynamics, we can craft games that not only meet but surpass the expectations of our audience.”
How does Amigo Gaming tailor its games to meet cultural preferences in different target markets?
At Amigo Gaming, we take pride in our culturally diverse team and inclusive approach to game design. This diversity, combined with thorough research, ensures our games are not only of the highest quality but also culturally rich. We aim to create games that resonate with players globally, transcending cultural boundaries and providing a universally enjoyable experience.
What are the main challenges you face in business development and market expansion for Amigo Gaming?
Business development in the gaming industry comes with its own unique set of challenges. Our journey involves dealing with intense competition, staying agile in response to shifting player preferences, ensuring compliance with industry regulations, market expansion, keeping up with technological advances, and effective promotion strategies—all aspects we navigate as part of our ongoing commitment to growth and success.
From your experience at Amigo Gaming, how do you gauge if a game will be a hit? What factors are considered during development?
Predicting the success of a game is challenging and surprising, as we can release a game with a feature, we’re sure will be a hit only for it to not work as expected, and the other way around is also true. This dynamic process involves continuous evaluation, adaptation, and a deep understanding of player preferences and market trends.
What upcoming projects or developments at Amigo Gaming are you most excited about?
I’m particularly excited about our upcoming releases for March. In the beginning of the month we’re launching ‘Mystery Lady,’ a game that features a powerful fortune teller as the main character. Mid-March brings ‘Golden Cloverfield’ for Saint Patrick’s Day, and at the end of March, we have ‘Ali Baba’s Bounty,’ inspired by the legendary tales of Ali Baba and the Forty Thieves.
Is there anything you would like to say to those who support Amigo Gaming before we conclude our interview?
Many thanks to those who choose Amigo Gaming slots and play our games. Your support is very important to us, as it motivates us to keep moving forward and chasing challenging objectives. I can assure you that we are continually working to exceed your expectations with each new release.