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You want a return on investment for the money you spend on developing an iGaming business, just as you would in any other company. Ideally, you want enough income to expand your business. The worldwide online gambling market is estimated to be worth about US$60 billion a year.
If you are in the ever buzzing and lucrative iGaming niche, then you should be banking big. If not, it’s likely that you’re not having enough casino traffic to your site, which is a major issue that needs to be addressed. If your Casino website is getting little to no traffic, it’s time to make some changes.
What are the main channels used by affiliates to acquire traffic?
Affiliates
It’s a great idea to have your affiliate program featured on gambling portals with listicles, ratings or reviews. For example, SlotsCalendar has a Casino Affiliate Program, where players from all over the world can filter what casino type they want. They even make Top UK Online Casinos based on players choice, Casino of the day and many more.
These platforms consistently deliver high traffic, so there’s a good chance that some of their users will find your platform worth checking.
Media Buying
Media buying is a process used in paid marketing efforts. The goal is to identify and purchase ad space on channels that are relevant to the target audience at the optimal time, for the least amount of money.
Media buying is a process relevant to both traditional marketing channels (television, radio, print) and digital channels (websites, social media, streaming). When done effectively, media buyers achieve maximum exposure among their target market for the least amount of spend.
Let’s say for example you are a Casino Operator based in Canada, and you would like your site to be featured in Top Canadian Casinos lists. Your media buyer will see that SlotsCalendar has the Best Canadian Casinos and he will start the negotiation.
Social Media
Perhaps the most obvious way to start attracting customers to an online casino is via social media. In this situation, social networking profiles on sites like Facebook, Twitter, and Instagram are all crucial.
The latest deals and offers are a perfect way to inform people and make them give it a try by registering as a new customer. Offers shared on social media can be monitored to see how effective they were at turning interaction into new users.
Casinos use no deposit incentives as bait among the daily deals that can cater to social media users. Customers do not have to risk any of their own money in order to participate in this campaign, because they have little to lose.
Branding
By definition, branding is a marketing strategy in which an organisation produces a name, emblem, or design that is easily recognised as being associated with it. This assists in the identification of a product and its differentiation from other goods and services.
Branding is critical because it not only creates a lasting impression on customers, but it also informs them of what to expect from your company. It’s a way to set yourself apart from the competition by stating exactly what you have to give that makes you the better option.
Your brand is designed to accurately represent who you are as a company and how you want to be viewed.
We all know you can’t create a brand overnight; it takes years of effort and significant investment to do it properly. Every customer touchpoint contributes to a successful brand.
Let’s imagine you are a German Casino Operator and you want to be different and you brand yourself using German tradition. You also want to be found on German Online Casinos. Knowing your brand now, understanding what it will look like in the next 60 months, and identifying what your brand needs to do to meet that change is critical.
Platforms to match Gambling Businesses with the relevant affiliates
AffPapa is a one-of-a-kind network that connects operators and affiliates. Each party will search for the most appropriate partner and find the best match in a matter of minutes using dynamic filters. All parties are gathered under one roof in order to make the process of choosing partners easier and to eliminate any obstacles.
Now you have all the relevant information to start acquiring more traffic to your casino, keep in mind your brand and how it will look over the years and start doing things in that direction step by step your traffic will increase if you just review these simple steps.