Meet the Slots Creators – Endorphina’s Jan Urbanec Interview

Posted by: John
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Tell us a bit about yourself. What makes you, you; and why have you chosen to work at Endorphina?

My name is Jan Urbanec, right now I act as the CEO of Endorphina.

I enjoy improving myself, my work, this company and the lives of people around me.

I started to work at Endorphina thanks to my business development skills and stayed for the love of the games

We love big wins, so can you please let us know the top 3 winnings ever paid by Endorphina?

Book of Santa lately delivered several wins around the 100K EUR mark to players. Of course, that is just a coincidence (based on RNG ) that it happened.

Thanks to this and the game design, Book of Santa is a very popular game all year round. Multipliers around 5000x are also no exception

There is one pre-historical big win that we may count as one of the theoretically biggest ones. A casino had a player win over 50 Bitcoins in our game Safari – That is roughly 1,6 million EUR in today’s exchange rate!

You have an impressive slots portfolio, can you name the best three slots ever released by Endorphina?

It is hard to establish the proper metric for a specific “best.”Do you mean best for the player? Best for the operator? Best for marketing and promotions?

I would say that the Lucky Streak series together with the Chance Machine series are out there on top.

In general, our universally best game is Minotaurus that is consistently popular, pays nice big wins to players, and is profitable for our customers.

Also it’s very marketable and streamers love it!

2020 was a challenging year for all of us. Even so, Endorphina had multiple releases. Which slot takes the 2020 title of the best Endorphina release?

As you mentioned, the world lost some momentum last year.

But we started 2020 strong. With the release of Cash Tank – an amazing game with a great marketing campaign that pushed what is possible to do at a live expo show. We brought in a real tank there and shot money at people!

But the best game of 2020 is obvious.

It has to be “2020 Hit Slot” – this strong release was very successful in the markets that it was intended to hit (pun intended).

So much so, that we released the sequel named – you guessed it – “2021 Hit Slot”.

Looking to the future, what is the next big release Endorphina is planning?

We have just released an Indian folk tale themed game called Akbar Birbal. With an interesting mechanic of potential infinite freespins and a rising multiplier.

The best part is that this feature can be bought with our “Bonus Pop”.

Up next is Hell Hot 20, which is a classical release that we expect to hit big in specific markets.

Hell Hot 20 will become another strong series that will reliably generate revenue for our customers and will capture the players attention for 2021.

In a market with hundreds of game studios, what would you say is Endorphina’s biggest differentiator?

We understand the classic slot. And more importantly, we understand the classic slot player. Our brand identity has been carefully curated and our games communicate it strongly.

When you go to play a game from Endorphina, you know what you are going to get. Usually a high volatility, reliable game, with a generous prize distribution in the paytable that does not shy away from solid wins in the main game and has a promising potential inside the game feature.

We would love to hear more about the slot creation process. Can you let us know which is the most exciting part of the entire process when creating a new slot?

Probably the initial brainstorming phase is most invigorating. When ideas fly around and the team gets excited to create something fresh and new. What theme to use? What math model fits the best?

Also the first time a new game gets constructed, and starts being tested on the staging environment.

It is exciting to see the symbols, the animations, and the spins all come to life. It’s cool to start seeing how the player will experience this game we’ve created.

How can you tell if an online slot is going to be a hit or not?

Short answer? You can’t.

Whoever claims they know that a slot is going to be a 100% hit before the release, they are being disingenuous.

There is a general rule – the more effort you put into a game during development, the higher the change the players will reward you for it. However, in our business there are no guarantees. Similar randomness that players experience while playing the games applies to the chance of the games becoming a hit.

You have to mix as many previously successful ideas together with innovative ones and aim towards perfection.

But at some point you just have to release the game and let the players decide, if you won their favours.

Switching our attention to casinos, with so many options out there, can you let us know which are your top 3 casino preferences?

As you can imagine, this is a loaded question. We cannot play favourites with our customers and name them here, even if we wanted.

I can give you the top functionality and best approach of a casino from Endorphina’s point of view.

We noticed that fast withdrawals are becoming a “make of break” metric within a casino.  We like the idea of the player winning big in Endorphina and withdrawing the money the moment they feel like it.

This generates trust. And in our experience, a player that trusts the casino and the games goes right back to re-deposit it and keep playing the game that awarded him this amazing win.

Also we love active casino managers. The guys that do not stop, every day, every week, every month. They have a campaign for the players going. Frequent player points, tournaments, cashbacks, rewards, and thematic events.

We love to get involved in supporting these managers in their campaigns with our account managers service, timed pre-releases and improved conditions for the duration of these campaigns.

Did you use to play slots before entering the iGaming industry? Can you share with us your biggest win on an online slot?

I was personally an online slot virgin when I got into the industry. I played just few times in a land-based casino, but never got deeply into it.

However, I then eventually understood the underlining mechanics of the game, the mathematics combined with the randomness, and the money-distribution role that iGaming plays in the society.

All of that made me a fan of slot games.

My biggest win was probably a 3000x multiplier on one spin in one of our competitors’ game.

What are your hobbies?

I enjoy psychology and philosophy books, and spending time with my family.

I am also a big fan and am active in martial arts. The mastery of the body, fitness and discipline that they teach.

In fact, there is a group of managers from the industry that were planning a charity boxing event before the pandemic, but for obvious reasons the event did not happen yet.

Hopefully in 2022 – fingers crossed!

What has been your biggest challenge and your most significant success in the gambling industry?

Significant milestones in licensing and certification of our games, customers that pass feedback from players about how much they enjoy playing our games.

Basically all challenges and successes of Endorphina are shared with my own professional challenges and wins.

This is due to the fact that Endorphina is the vessel that made my transition from the financial world to the iGaming realm possible. And believe me, it is a realm that is very interesting and fun.

If you weren’t in the gambling industry, what other industry would you want to work in?

Probably some industry where you work with people, develop their skills or facilitate business between companies.

The funny thing is that the iGaming industry would probably find me again