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EveryMatrix is one of the most important names in the iGaming industry, and its Head of Sales, Mr. Richardt Funch, was kind enough to take us through what makes his company such a leading figure. Watch him offer a series of insightful answers by watching this exclusive interview with Mr. Funch:
How was the show until now for you?
It was fantastic! It’s so good to be back in a fully normal ICE (International Casinos Exhibition) again! We’ve had a couple of years, of course, with pandemic and now you can actually hug people and all these things, so, it’s been truly amazing and it’s – ICE it’s just, it is the greatest platform for meeting our clients and, also, meeting future clients!
Tell us a little bit more about your company!
Yea, so, EveryMatrix is a company that is 15 years old, actually. We are having an anniversary this year. We started out as a sportsbook-focus B2B platform provider, but has gradually, step by step, turned into basically a full products suite B2B provider. So, everything from sports casino, payments, affiliate, and, of course, a PAM (player account management).
Can you tell me how many products you have in your portfolio?
First of all, we have our casino engine, which is our main casino platform solution, which many large clients are using, and then we have the slot matrix, which is, actually, the world’s largest library of gaming content. We have around 200 game studios integrated and over 22,000 games, so getting the slot matrix gets you access to basically all the content that is out there. And, yeah, then we have our bonus engine, and our bonus engine is, yeah, our bonus solution, which works across all these game studios that we have integrated, and all these 22,000 games, meaning that all bonuses can be handled across all these game studios. We also have free spins for a large selection of game studios, and we also offer tournaments; we have gamification, and all of this happens across all of these game providers, that is what makes the bonus engine very, very powerful and usable. And, then, finally, last but not least, is a product that we launched last year, which is the jackpot engine, and, the jackpot engine is actually an overlay product that works, again, across all the games that we give access to, where the client, the operator, can basically create their own jackpots. So you can take any given games, and, then, you can create your own jackpot.
That’s impressive!
And it’s…and we’re very proud of it! Yeah, we have great expectations for this product! It gives you the ability to group jackpots towards your player! Segments are separate, so you can also do a personal jackpot, so you can sit playing your favourite game via the jackpot engine and then the operator can set the jackpot outside of the rest of the game. So, it is, in our opinion, that is true gamification and really keeps, you know, the player going and, yeah, rewards the player in a most efficient way than they do today.
Which one do you consider the best?
That is maybe the most difficult question I’ve received on ICE because all these products are, you know, they are state-of-the-art, they are industry-leading. They serve different purposes, of course, and, first of all, they can also be wrapped-up, all of these products, that’s one solution, but they’re also modular, you can take them one by one, but, yeah! All the products are great, of course! I would say the product that, you know, we are just a little bit hyped on, is the jackpot engine, right now! We really think it’s innovative and we’re just looking forward to our current clients and our future clients to start using it!
Any big brands in the pipeline of 2023, that you can share with us?
It will be revealed in due time, but I can say from last year, at least, we’re very proud to be welcoming top brands like Bet-at-Home. And, for the US, we also launched BetMGM for our games, so we’re looking very much forward to see the development on that partnership. And then we’ve also entered some very, very exciting partnership with some state operators, like Veikkaus, in Finland, the National Lottery of Malta and last, but not least, the Hungarian state operator. And, of course, it also shows, let’s say, diversity in terms of the operators we serve today. It’s everything from large private operators to state-owned operators and, of course, we still welcome, you know, start-ups who are ambitious and, yeah, you know, who’re looking for a new platform!
How does your road map look like?
The road map is, as always, very busy, at EveryMatrix, because we keep developing products and that is based, of course, on our own kind of innovative thoughts but mostly it is based on our clients’ requests because we have so many different types of clients at EveryMatrix. It’s such a large portfolio of different requests and that keep our products basically up to speed all the time, you know, because if, let’s say, typical, one of our clients requires a certain type of feature to attract their players or to serve their players better. But then, of course, we go and develop for them. If it’s a US operator who requires, maybe, some more compliance-related features to help them, or, on the responsible gaming side, but yeah, of course, that is what we develop for them. So it all goes back to the fact that all the other clients, or the future clients of EveryMatrix, they will get access to all these products that are developed by us. But I would say, this year, yeah, we have a very, very interesting surprise coming up. I cannot say more, but it will be a very, very big, let’s say, shuffle into the industry when we release this product!
Why a casino should choose you?
Yeah, first of all, of course, if we look at it from a product perspective, you know, I think our portfolio is, you’re allowed to brag a little bit, but we really consider it as being industry-leading, we have top clients already, so, of course, further top clients and operators who want to be a top client, of course, that’s a very strong reassurance that you’re going to be working with a platform provider that knows what they’re doing, so…And then, I guess, you know, we are all about winning and losing with all our client, meaning that account management, support, all the people behind the clients are always cooperative. We develop, as I said before, we listen to our client’s needs, so it’s all about partnerships. We don’t consider our clients as clients and such; they are partners, and, yeah, joining EveryMatrix is a partnership.
So, what’s your take on gambling responsibly?
Yeah, but of course, that is maybe the most important part of us as a platform provider. It’s to ensure that we have a very, very strong, responsible gaming platform and the tools needed to secure this area. I can say, again, it’s been a journey for us, with many of our clients to make sure that this area is kept up to date all the time. We also work with the Norwegian state operator where we, yeah, we were, let’s say, not forced, but there was a lot of high demands in this area that we have to fulfil and this is, yeah, goes back 6, 7 years ago, so we have been working with this are for, yeah, ever since EveryMatrix started. But, it has become, of course, in an industry today that is very much regulated, which we very much welcome…Yeah, the demands we need to keep up with, and we do!