Learn About the Creative Process Behind Funky Games’ Admirable Success!

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Tell us a bit about yourself. Who are you and what is your role at Funky Games?

My name is Hiroshi, and I serve as the Creative and Business Director at Funky Games. I have developed popular games like “Football Strike” and “Cash or Crash” and am responsible for our company’s primary business development and brand marketing.

How did you first start in the gambling industry? What were the initial challenges?

I started in the gambling industry in 2012 as a product manager for a Chinese lottery company. Before that, I had been working as a game producer in the online gaming industry for eight years. Although lottery games are relatively more straightforward, they generate higher revenues. I joined Funky Games in 2018 during the World Cup, and I designed Football Strike. At that time, the company had just been established, so we had limited resources. My main challenge was developing high-quality, successful products with the resources available. Ultimately, Football Strike achieved the top spot on three major Southeast Asian platforms.

With so many game studios on the market, what do you think is the biggest differentiator for Funky Games?

Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Funky Games always strives to find breakthroughs within existing frameworks, resulting in unique, in-house products. For instance, our popular game Cash or Crash was initially inspired by the game bustabit. We thought the concept and gameplay were excellent but felt the visuals could be more creative. The rising odds and curve reminded us of a rocket, so we incorporated the idea of players jumping off the rocket into the game. Cash or Crash became an instant hit. Although there are many rocket-themed Crash games on the market now, we were the first to implement this idea.

Can you please tell us what is the slot with the Biggest Wins from Funky Games? We are sure our readers would like to give it a spin, if they haven’t already.

The slot with the biggest wins from Funky Games is “Cash or Crash”

What are your top 3 favorite slots from Funky Games? Can you please tell us the reasons behind your choices?

My top three favorite slots from Funky Games are “Crash or Crash,” “Football Strike” and “777 Blazing” These are currently our most popular products, and their success is a testament to their quality. Each of these games has a unique development story that I still vividly remember.

What is the most important aspect of a slot from your perspective?

In today’s information-driven era, players have less time for gaming. Thus, features like Buy Bonus that reduce waiting time while maintaining a great gaming experience are essential. It’s also crucial to provide an exciting experience for players in a short time to leave a lasting impression. Lastly, we should let players believe they can predict outcomes, as this will influence their betting strategies.

Is there any way to predict if a slot is going to be a hit or not?

Predicting a slot’s success depends on several factors, including the attributes of various countries and platforms, as well as timing. Sometimes a product may not perform well initially but will experience tremendous growth over time. I believe that our most successful products at Funky Games are the ones I have spent time and effort creating with dedication.

Looking to the future, what is the next big release Funky Games is planning?

This year, we are focusing on product development, with a new release planned every month. Please stay tuned for our upcoming products.

Do you have any advice for those who would like to work in the gambling/ e-gaming industry?

I often advise newcomers in our company to visit casinos and engage in online betting at least a few times, using their own money to understand the player’s mindset. Of course, I don’t encourage spending too much money. This hands-on experience provides insights that cannot be obtained from backend data or demo trials.

If you weren’t in the gambling industry, what other industry would you want to work in?

If I were to retire from the gambling industry, I would like to become an educator like Fukio Mitsuji, who developed the game Bubble Bobble. I would dedicate myself to helping more people achieve happiness.

Is there anything you would like to transmit to those who support Funky Games, before we say goodbye?

In the movie Ready Player One, James Donovan Halliday said, “Thanks for playing my game.” I would like to express my gratitude to everyone who has played our games. Funky Games and I will continue to develop better products to repay the support from our users.

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