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Tell us a bit about yourself. Who are you and what is your role at Reevo?
My name is Petra Maria Poola, I’m Head of Sales at REEVO responsible for the business’s commercial and marketing activities. I joined REEVO, a B2B game content and an aggregation platform provider, in 2022 after working with mobile games developers Relax Gaming and OneTouch.
How did you first start in the gambling industry? What were the initial challenges?
I have a Bachelor’s degree in marketing and sales and the early part of my career was spent working for a variety of companies across all aspects of brand management, web development and design. I got into gaming after several years working with a poker festival across Europe. I have always been keen about table games such as blackjack and poker, but this role was my first foray into gaming and I got caught with the excitement like so many of us. From there I went on to work with SiGMA in Malta as its main point of contact for many of its clients and built some great relationships as well as getting to know all the ins and outs of a gaming business and various strategies. This meant I was ready to go in-house and take on senior management roles where I have developed extensive skills and experience in client relations, sales and financial planning, contract negotiation, business development and operations across a number of businesses.
With so many game studios on the market, what do you think is the biggest differentiator for Reevo?
It’s true there are so many generic studios out there but we’re on a mission to make a difference and define ourselves as a next generation aggregator and B2B provider. We’re determined to stand out from the crowd and elevate the online casino experience to enable players to enjoy themselves and be entertained every day..
We do this by providing our partners with unparalleled opportunities to accelerate their revenues with a blend of innovative, and exclusive Reevo content; single API integration aggregation platform with many of the industry’s best third-party games suppliers, game-changing player engagement tools and real-time data analytic tools. All our proprietary tools and services are aimed at driving differentiation in a fast-growing, rapidly changing, global iGaming market – this is the key in our industry where many providers and brands lack that point of difference.
Can you tell us what is the slot with the Biggest Wins from Reevo? We are sure our readers would like to give it a spin, if they haven’t already.
When it comes to the biggest wins, one of our games from 2022, Moulin Reels, is our most rewarding with up to x50 multiplied Free Spins and expanded Walking Wilds which can present huge cash prizes.
One of our most played games is our Electro Reels series of titles, which includes Reels of Fortune and HellO’Win slots, which have proved to be super sticky with our customers’ players.
What are your top three favorite Reevo slots? Can you tell us the reasons behind your choices?
I enjoy all our games but it’s always the next ones to be released and on our roadmap. We’re always looking to improve our customers’ players’ experiences within every new game. But, if you twisted my arm and I had to choose, I would say Moulin Reels for its decadent Parisian theme that players love, the complexity of the features, graphic rich animations and the thrill of the wins. I’d then turn to OktoBeerFest, again for the theme which marries perfectly with a slot and its audience and the quality of the graphics and finally Hell O’Win for the scary-cute vibe it brings to complement the spooky season of Halloween which keeps getting bigger and bigger every year.
What is the most important aspect of a slot from your perspective?
As a person who has a poker background, my main focus is and always has been on the players and the player engagement. I always say it’s the feelings a slot gives the players – they are the most important audience. As I mentioned, we are always trying to outdo ourselves and to provide players with games and engagement tools they will both return to time and again and play for many months, while it’s also for the wins and the feel good factor slots can give people a fantastic form of responsible online-mobile entertainment. As a B2B game provider, I believe that our focus at Reevo should always be on the player and what we can offer to them to enjoy our content even more.
Is there a way to predict if a slot is going to be a hit or not?
There isn’t exactly a way but there are several ingredients you can combine to create the secretsauce needed to generate a hit, much of which revolves around a player-first approach.
- To produce games players come back to time and again you need to play those games yourself and ensure your team does the same.
- Understand your audience – suppliers need to know who they are creating the content for. In times where both the iGaming and the player mindset is changing, it is important to do your research on player’s needs.
- Create new, innovative engagement features based on audience/market research or enhance or offer familiar, popular features that players like
- Consider adding ‘more ways’-style content – as this provides players with unforgettable experiences and maintain excitement levels at all times
- Ensure those features are always within reach and never impossible to unlock. Players will simply leave and never return and that is the last thing you want.
- Listening to players’ feedback is essential. This allows us to create and continually improve our content.
- Being transparent with your games is vital to gain the trust of players, an area our industry has to constantly work on and get better at doing collectively
- One area within that trust gaining exercise is being committed to and proving you are committed to responsible gaming and consumer protection as well as complying with bregulatory bodies and jurisdictions.
Looking to the future, what is the next big release Reevo is planning?
We are releasing three new Reevo Games in January and early February so players globally can kick off the New Year in style with Wolf Wild, Crazy Crocs and Mardi Gras Reels.
In Wolf Wild get set for an ice cool adventure with the freshest features and an avalanche of wins. Spin through a series of magical forest creatures to reveal potential Colossal Wilds and offer big bonus wins.
Sink your teeth into Crazy Crocs and use boomerangs and boosters to hunt for big wins in this feature-packed slot that awards wild upgrades, win multipliers, cash spins and incredible surprises.
Or, why not go crazy for the carnival in Mardi Gras Reels, Reevo’s super fast and super rewarding 5 reels, 5 paylines slot featuring two additives, multipliers and special reels.
Do you have any advice for those who would like to work in the gambling/ e-gaming industry?
My advice would be to start in a company that feels right, whether it will be B2B or B2C. It’s always easier to start from the customer support or client relationships side, hence I would look for a role that covers one of those areas. Over time you will understand which side of the business you are more suited to – whether prefer sales or product on the B2B side or directly working with affiliates and players on the casino side. It’s also important to do your research and make sure you choose a company and area that you are passionate about. Attending several iGaming shows to see what’s out there and get more familiar with the industry and network is very valuable. iGaming is based on networking and knowing people so that’s always a great way into the industry. There is always someone who knows someone who is looking to hire and networking is a main gateway to success.
If you weren’t in the gambling industry, what other industry would you want to work in?
I’m a certified health coach and personal trainer so I would definitely consider that as a full time job as I’m currently doing it more as a hobby. I would also look into psychology and helping people as it’s always been a passion of mine.
Is there anything you would like to transmit to those who support Reevo, before we say goodbye?
Expect big things from Reevo this year with more great content than ever before, more customers with our content and more great third-party suppliers added to our industry-leading aggregation platform. Watch this space!