Meet the Slots Creators – SimplePlay’s CEO Interview

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You have an impressive slots portfolio, can you name the best three slots ever released by SimplePlay?

We have more than 50 slots, and each of them has its own features. The first three games that come to our mind would be “Vanessa”, “Chang Thai” and “Myth of Phoenix”.

“Vanessa” is a 3×5-reel, 30-line slot. The Free Game Feature allows players to spin the wheel to determine the feature they would get: Power Spin Feature, Power Climb Feature and Power Prize Feature.

“Chang Thai” is a 4×5-reel, 50-line slot. The Free Game Feature allows players to choose from multi-options, allowing to win up to 10 free spins and enjoy up to 188 Wilds stacked across the reels!

Myth of Phoenix” is a 4×5-reel, 50-line slot. In this game, Stack Top Pay Symbol may appear on the reels, allowing players to win up to 1000x!

2020 was a challenging year for all of us. Even so, SimplePlay had multiple releases. Which slot takes the 2020 title of the best SimplePlay release?

It has to be “Chang Thai”. Since its launch in Q4 2020, it has remained in our Top 5 Slots every month.

The game is based on an Asian theme. As elephants are auspicious in a lot of Asian countries, the game is a hit. There are also options allowing players to choose in Free Spins. They can choose to have more Free Spins or more Wilds across the reels. We think that this has been an attractive feature to players as well.

In a market with hundreds of game studios, what would you say is SimplePlay’s biggest differentiator?

SimplePlay offers not just games but also a full-fledged platform that is convenient for operators to use. There is also a back office where clients can access different data they need.

As for our games, our great balance between Asian and Western games is one of the features that make us stand out. Our artists are familiar with both cultures, and can create captivating graphics and animation that win the hearts of players from different parts of the world.

We also offer a wide range of functions in our games, lobby and system. Different varieties of Free Games and Bonuses can be found in the games. There are also real-time ranking of games showing how the games have performed over time. As for our system, we have tools allowing operators to create their own promotional campaigns to boost their sales and attract new players.

We would love to hear more about the slot creation process. Can you let us know which is the most exciting part of the entire process when creating a new slot?

To us, the best part was brainstorming and deciding on themes. With so many games in the market, our games go with stylish and unique themes.

There was one time when we were choosing between using a festival and an auspicious creature as the theme of a new game. Some colleagues would like to have a festive theme, as it looks merrier while there are more items for the High Symbols. Other colleagues opted for using an auspicious creature as it would be nice to have a main character throughout the game.

We flipped through our portfolio, and found that most of our games had at least one main character so he or she could do some moves next to the reels. We would like to keep that as our style so we opted for the auspicious creature. The game is now under development and please expect it!

These reviews have given us a deeper understanding of our own products. In SimplePlay, these discussions and small talks have sharpened our edges and broadened our horizons.

Looking to the future, what is the next big release SimplePlay is planning?

Apart from Slot Games, SimplePlay also makes great Fishing Games. We are preparing the launch of “Lustrous Ocean”, our second Fishing Game, which has included various new features that will surely amaze the clients and players.

“Lustrous Ocean” supports a stage system with branching storylines. Players can meet different types of fish and Stage Bosses if they meet different goals throughout the game. After defeating Stage Bosses, there is a Bonus Stage, where fish with variable payout is available! Clients have expected this game for its innovation and attractiveness!

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