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Tell us a bit about yourself. Who are you and what is your role at Popiplay? How did your journey in the gambling industry begin?
I am Denis, CEO of Popiplay. I joined Popiplay after a very successful period on the affiliate side, leading AskGamblers which was initially owned by Catena Media, and later by GiG Media.
Can you tell us about the founding story of Popiplay and what inspired you to enter the online slot game industry?
One of the founders had a vision to create something popular and interesting and he met some other likely-minded people and decided to build a game provider together. When it comes to the name, they took help from a Creative Agency who brainstormed and found the best match ever, Popiplay!
What sets Popiplay apart from other slot game providers in terms of game design and player experience?
With a dynamic team of creative designers, we embrace the freedom to delve into diverse themes, visual designs, and narrative elements. Alongside our talented developers, we work collaboratively to turn these visions into reality, ensuring each game is a masterpiece in its own right.
What are your top 3 favourite slots from Popiplay, and what makes them stand out in terms of player engagement and experience?
My top 3 favourite slots from Popiplay are Master of Lightning, Ninja Frog and Detective Donut. Those are some of our most popular games as well, and players seem to enjoy them very much, not only because of interesting mechanics, but also for amazing graphics.
What are the top 3 slots from Popiplay that you believe uniquely capture player engagement, and what makes them stand out?
I would have to mention Master of Lightning and Detective Donut again, and also Slotham City. Detective Donut has interesting bonus rounds, where players get to chase robbers and therefore activate retriggers that add an extra layer of excitement. Master of Lightning is one of our very first games and it has always been one of player’s favourites. Exciting gameplay with random multipliers of up to 100x that can drop and give big wins, is something that keeps players coming back for more. And last, but not least, Slotham City, a unique superhero game that was tailor-made for streamers tournament winners, making it a standout choice for player engagement.
How do you incorporate elements of player psychology into the design of your slot games to enhance engagement and entertainment?
We constantly track what is going on in the market, which providers are most popular and what games players like to play. Then we try to offer something in line with that and to even improve based on our own experience and based on what feedback we get.
How does player feedback shape the development of your new games? Can you give an example of a game that was significantly influenced by player input?
Player feedback is absolutely crucial in shaping the development of our new games. We listen closely to what our players have to say, whether it’s through social media, direct messages or by watching streamers. Their insights and suggestions help us understand what they love about our games and what they’d like to see improved or added.
Which slot game from Popiplay has recorded the biggest wins, and what do you think makes it so successful among players?
One of our recent games, Detective Donut, has recorded the biggest wins so far, and what makes it stand out is definitely different mechanics and more bonus buy options that offer better gaming experience and keep players entertained.
In the realm of high-stake games, how does Popiplay promote responsible gaming and ensure player safety?
When it comes to responsible gambling, we’re committed to following established industry guidelines. This means implementing age verification measures to prevent underage access to our games. Furthermore, we believe in the importance of providing comprehensive resources on responsible gambling, including signs of problem gambling and resources for support to promote a healthy gaming experience for all players.
From your experience at Popiplay, how do you gauge if a slot game will be a hit? What factors are considered during development?
Obviously as in any production company there are products that are considered and intended to be flagships, while some are not, and this exists here as well. For some slots we have higher hopes, and some slots are pretty much regular, but we’re not always right. Sometimes what we expect to be big doesn’t turn out to be, and something else maybe does.
Looking ahead, what exciting developments or big releases can players expect from Popiplay?
There will be many of those coming out this year. First two that we are impatient to see live are Area 69 and Bubble X.
Do you have any advice for those who would like to work in the gambling/e-gaming industry?
It is a very fun and creative industry with lots of opportunities. Determine what is your interest (marketing, dev, design, business) and follow the path. There are many sources for learning and many junior job opportunities so just keep focus keep learning and the success will come.
Is there anything you would like to say to those who support Popiplay, before we conclude our interview?
Popiplay fans can expect a lot from us this year. We’re working on releasing more games with unique themes and new mechanics with innovative features that will bring exciting gameplay, so stay tuned and join us on the journey towards becoming the best game provider in the world.