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- Tell us a bit about yourself. What makes you, you; and why have you chosen to work at Genesis?
Mark Ramsey, Lead Game Designer at Genesis. I have been in the industry for a long time and have worn many hats. Coming from Play n’ Go, I wanted to expand my roles and responsibilities product side in a reputable and market positive company with roots in Asia. Genesis was a good fit for what I was looking for.
- You have an impressive slots portfolio, can you name the best three slots ever released by Genesis?
Since I started working for Genesis a year ago, we have put out some very successful games. However, the company has a long history and deep roster of games. It would be hard to select just three. However, if a new player wanted to try some of our games, I would suggest Storm Rider, Wynloch Keep, and perhaps Riches in the Rough.
- 2020 was a challenging year for all of us yet Genesis managed to release some great slot titles. Which slot takes the 2020 title of the best Genesis Gaming release?
Yes, 2020 has been a leviathan of a year. The company had to survive and adapt.
We rose to the challenge as a team and put out some great titles. I would have to say Wynloch Keep was the pinnacle release in 2020.
- Looking to the future, what is the next major release Genesis is planning?
Oh that’s a secret lol ! We really focus on pushing the boundaries of player experience yet staying true to core slot DNA. We have some really cool games in the pipeline.
- In a market with hundreds of game studios, what would you say is Genesis’ biggest differentiator?
Heart. We are a small company comparatively. We are not some huge slot production factory. We really take the time to try and create entertaining, progressive and rewarding slots with a hand-made feel. We pour over the game experience to try and get that flow. Of course, people want to win money, and our goal is to provide players that chance in the best and most entertaining possible way.
- We would love to hear more about the slot creation process. Can you let us know which is the most exciting part of the entire process when creating a new slot?
The math. Even before we have all the symbols and flashy animations. A slot is math with emotion. The core experience stems from the math model. If a game “feels right” when you play the math prototype, you know you have a good game. Everything else is just icing on the cake.
- How can you tell if an online slot is going to be a hit or not?
We are players as well as designers. Of course, we make all of our games like they are going to be a hit. The market and players vary so much in their taste it’s hard to say how a game will do. All we can do is make an educated guess and hope for the best. That said, we do test the games a lot, everyone plays them, and some games just come together, like some kind of delicious cake.
- Switching our attention to casinos, with so many options out there, can you let us know which are your top 3 casino preferences?
I like casinos that I can sort through all of the games, and will suggest games based on my playing style, not what they want to push on me. This can be in theme, or volatility, or based on features. Player centric lobbies. I also like casinos that don’t push too hard to sell me anything. That turns me away. I like a deal like everyone else, but I also like casinos that push promos too hard and disrespect players’ privacy. We value their patronage Lastly, I would say just attention to detail in design and interactive experience. High level user experience design.
- Did you use to play slots before entering the iGaming industry? Can you share with us your biggest win on an online slot?
My biggest win was playing our game Galaxy Stars, I hit a 1250X win. Unfortunate it was “company money” I was betting with
- If you weren’t in the gambling industry, what other industry would you want to work in?
If I wasn’t in the gambling industry, I think I would be in the mining or gold prospecting business. I am a treasure hunter at heart.